As inbound trips gradually recover, Zhangjiajie, a world-famous scenic spot in central China's Hunan Province, has once again become a popular tourist destination for South Korean tourists. According to statistics, from January to August 2023, one-third of the 289,700 inbound tourists received by Zhangjiajie came from South Korea.
At present, five of the nine international flight routes opened by Zhangjiajie head to multiple cities of South Korea, and the flights take about three hours on average. In Zhangjiajie, the major service venues and scenic spots have signs in Korean language. Many of the staff members can speak Korean, and tourists can even use the South Korean won.
At the same time, tour operators of Zhangjiajie and South Korea have kept close touch with each other, helping Zhangjiajie gain popularity in South Korea.
In Chinese culture, mountain climbing is closely linked to filial piety. The filial piety culture that China and South Korea have in common is one of the reasons that make Zhangjiajie a preferred travel destination for South Korean people, according to Tian Hongman, deputy director of Culture, Tourism, Radio, Television and Sports Bureau of Zhangjiajie.
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