The data release event for the 2024-2025 "China Beautiful Life Survey" was held on Sunday in Hefei, capital of east China's Anhui Province. The model cities of a beautiful life as seen through the eyes of the public were officially unveiled.
Shenzhen, Chengdu, Wuhan and Dalian were selected as this year's model cities of beautiful consumption due to their high levels of consumer vitality.
"Vigorously boosting consumption, improving investment efficiency, and comprehensively expanding domestic demand" stands as the top priority of ten major tasks outlined in this year's Government Work Report during China's Two Sessions 2025. Expanding consumption has undoubtedly become a matter of utmost importance.
A view of Shenzhen, south China's Guangdong Province, June 10, 2025. /VCG
Within the consumption sector, the survey found that tourism once again topped the list of Chinese people's consumption intentions for 2025, with more than one-third planning to increase spending on travel.
Health and wellness, along with digital products such as computers and smartphones, ranked second and third on the list. Concerts, music festivals and sports events have become the main entertainment choices for cross-city spending. Both service-oriented and goods-oriented consumption are on the rise.
The "China Beautiful Life Survey" was jointly initiated in 2006 by China Media Group, China's National Bureau of Statistics, China Post Group Corporation, and the National School of Development at Peking University. This survey has been ongoing for 19 years.
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