International events boost sports consumption in Beijing(1/3)

Customers shop at the official merchandise store of the FIVB Volleyball Nations League (VNL) at the National Indoor Stadium in Beijing, China, June 8, 2025. (Photo: China News Service/Zhang Xiangyi)

From June 4 to 8, the Women's Volleyball Nations League (VNL) 2025 Beijing was held at the National Indoor Stadium. The event not only served as a grand sporting feast for volleyball fans but also boosted consumption in related sports industries.

Consumers learn about volleyball-related products at the official merchandise store of the FIVB Volleyball Nations League (VNL) at the National Indoor Stadium in Beijing, China, June 8, 2025. (Photo: China News Service/Zhang Xiangyi)

Volleyball fans pose for a photo at the National Indoor Stadium in Beijing, China, June 8, 2025. (Photo: China News Service/Zhang Xiangyi)