這些數據顯示了智能手機銷量普遍下滑的趨勢,其原因在于:如今,發達國家消費群體持有的智能手機和平板電腦數量比之前增加不少,買新換舊的速度也較之前減慢.當然,還有一些其他的影響因素,比如疲軟的國際貨幣形勢,以及人們對于經濟衰退的憂患意識,特別是在中國.
In total, around 1.4 billion smartphones were shipped last year, which, while a 9.4 per cent rise over the same period in 2014, was the slowest rate of growth in the sector since its early days in 2008.
去年全球智能手機的全球銷量總計達14億臺,雖說相較于2014年同期增長了9.4個百分點,但從2008年開始的智能手機市場發展情況來看,手機銷量增速卻創下了新低.
Chinese vendor Huawei was the year's success story after increasing its sales by 53 per cent, making it the world's third-largest vendor. Huawei previously announced it sold more than 100 million smartphones during 2015, a figure Gartner places at around 104 million.
中國手機廠商華為公司的銷售量增加了53%,成為世界上第三大手機供應商,這無疑是去年的成功神話了.華為公司先前宣稱其2015年的手機銷量為1億臺,而據高德納公司發布的數據,大約為1.04億臺.
Fellow China-based brand Xiaomi's sales were revealed to be worse than predicted, after the company claimed to have sold more than 70 million units during 2015, down from its previous estimate of 80 million, which had been revised from the original projection of 100 million. According to Gartner, the company sold closer to 65 million smartphones.
據透露,另一個中國品牌——小米手機的銷售量卻遠低于預期.之前,小米公司稱2015年小米手機已售出7000萬臺,低于8000萬臺的銷售預期,這個銷售預期是經過修改的,原本的預期為1億臺.據高德納公司稱,小米公司智能手機銷售量僅為近6500萬臺.
The 'others' band, which includes LG, HTC, Sony and BlackBerry, accounted for just under 45 per cent of the total market in 2015, selling some 635 million phones.
2015年,LG、HTC、索尼、黑莓等其他手機品牌在手機市場中占據的份額不足45%,售出的手機總量僅有6.35億臺左右.
Mobile World Congress, the world's largest mobile phone symposium, is set to kick off in Barcelona at the end of this week. New smartphones from Samsung, LG and Xiaomi are expected to invigorate this year's mobile release cycle, while Apple is widely rumoured to be preparing to launch a new entry-level handset called the iPhone 5se at a separate event on March 15, before going on sale three days later. The iPhone 7 is expected to be released in September.
世界移動通信大會是世界上最大的移動手機研討會,定于本周末在西班牙巴塞羅納召開.三星、LG和小米公司的新款智能手機都將在今年的手機發布周期中亮相,爭相斗艷,另有廣為流傳的消息稱蘋果公司預計在3月15日單獨舉行發布會,發行一款新型初端智能手機,名為"蘋果5se",并將在發布結束的三天后開始上市銷售.另外,蘋果7預計在今年9月份發行.