
蘋果手機銷量首次下滑
iPhone sales fall for the first time
IPhone sales have fallen for the first time, as the global smartphone market grew at its slowest rate in eight years.
目前全球智能手機市場發展速度呈現八年來最低,而蘋果手機銷量也首次出現了下滑現象.
Sales of Apple's high-end smartphones suffered their first ever year-on year decline of 4.4 per cent, according to market analyst Gartner.
據市場分析機構高德納公司稱,相比去年同期,蘋果高端智能手機的銷量首次下降了4.4%.
South Korean rival Samsung market share also slipped throughout the year to 22.5 per cent, a decline of 2.2 per cent, but was enough to maintain its position as the world's most popular smartphone vendor. In total, Samsung shipped around 320 million units throughout 2015 globally, compared to Apple's 225 million - some 15.9 per cent of the market.
作為蘋果公司的勁敵,韓國三星電子公司2015全年的市場份額同樣下跌至了22.5%,減幅為2.2%,盡管如此,卻也不影響三星成為世界上最受歡迎的智能手機供應商.2015年三星手機全球銷量總計達3.2億臺,而蘋果手機銷量僅為2.25億臺,約占據世界手機市場的15.9%.
Consequently Apple's share of the smartphone operating system market also fell, from 20.4 per cent in the final months of 2014 to 17.7 per cent in the third quarter of 2015.
相應地,蘋果公司智能手機操作系統的市場份額也相應下跌,由2014年第四季度的20.4%減至2015年第三季度的17.7%.
Google's Android share rose 4.7 per cent from 76 per cent the previous year to 80.7 per cent in 2015.
谷歌的安卓操作系統份額增加了4.7個百分點,從2014年的76%增至2015年的80.7%.
The statistics are indicative of the wider slowdown in smartphone sales, as consumers in developed markets own more smartphones and tablets than ever before, and are replacing them at a slower rate than in the past. Weak international currency and fears of economic slowdown - particularly in China - are also contributing factors.