Sales of men's beauty products soar 20% in five years

Rise in the metrosexual: Sales of men's beauty products soar 20% in five years

Many men may be making sacrifices amid the continuing economic gloom but looking good isn't one of them.

Sales of facial skincare products for men have risen by 20 per cent in the past five years, with particularly strong sales of prestige products.

A study by market researchers Mintel found that total sales of men's grooming products was now £58million, up 3.6 per cent on the year.

Moisturiser was used by 42 per cent of men, while facial cleanser was used by almost a quarter (22 per cent).

As many as 23 per cent of all men use lip balm, while 16 per cent use facial wipes.

Eye cream and gels are used by seven per cent of men, while almost the same number use face masks and peels (six per cent).

A further eight per cent use anti ageing products.

Charlotte Libby, a Mintel analyst, said: 'Prestige products have benefited from the "Lipstick Effect", which has seen sales of luxury beauty products remain strong despite the economic downturn, as consumers treat themselves to small items.

'Additionally, increased and improved distribution channels will have no doubt buoyed the prestige sector.'

Top of the range products have risen by almost 10 per cent with people treating themselves despite being strapped for cash.

Many men may be making sacrifices amid the continuing economic gloom but looking good isn't one of them.

Sales of facial skincare products for men have risen by 20 per cent in the past five years, with particularly strong sales of prestige products.

A study by market researchers Mintel found that total sales of men's grooming products was now £58million, up 3.6 per cent on the year.

Moisturiser was used by 42 per cent of men, while facial cleanser was used by almost a quarter (22 per cent).

As many as 23 per cent of all men use lip balm, while 16 per cent use facial wipes.

Eye cream and gels are used by seven per cent of men, while almost the same number use face masks and peels (six per cent).

A further eight per cent use anti ageing products.

Charlotte Libby, a Mintel analyst, said: 'Prestige products have benefited from the "Lipstick Effect", which has seen sales of luxury beauty products remain strong despite the economic downturn, as consumers treat themselves to small items.

'Additionally, increased and improved distribution channels will have no doubt buoyed the prestige sector.'

Top of the range products have risen by almost 10 per cent with people treating themselves despite being strapped for cash.

男人也愛美 男士護膚品銷量5年勁增20%

在經濟持續低迷的情況下,許多男性會放棄一些消費項目,但是美容產品不在其列.

據英國《每日郵報》報道,過去5年,男性護膚產品的銷量上升了20%,品牌產品的銷售勢頭尤為強勁.