Shanghai's century-old commercial street enters metaverse

(ECNS) -- Shanghai’s historic Nanjing Road, known as "China's No.1 Commercial Street," has been digitally recreated in the metaverse.

The "Nanbu New Metaverse," based on China Mobile's 5G+ computing network, integrates high-precision modeling, cloud gaming engines, and AI-driven digital humans, bringing the iconic shopping district into the digital era.

Users can now experience Nanjing Road in the metaverse through the WeChat mini-program "Shanghai Nanjing Road Pedestrian Street". After creating a personalized digital avatar, visitors can explore high-precision digital landmarks and historic buildings.

"Nanbu New Metaverse" has been included in Shanghai's first batch of major metaverse application projects.

Chen Yong, president of the Nanjing Road Pedestrian Street Enterprise Federation, stated that the project leverages new technologies to create innovative commercial exposure, marking a significant attempt to empower brick-and-mortar businesses through the metaverse.