Jiang Jinchun wears traditional clothes and dinks local wine while doing live broadcasting in Zaotian Village of Hengfeng County, east China's Jiangxi Province, Dec. 7, 2017. Jiang Jinchun, a 39-year-old farmer in the real world, is also "Brother Jiang" who does live broadcasting and owns over 1.8 million fans on the internet. Different from those who show their talents or beauty online, what Jiang broadcasts is his life in the village, including the scenery, the agricultural products and the change of his hometown. This practice has brought him a great many customers who are interested in the agricultural products shown in his broadcasting. By live broadcasting, Jiang has helped more than 200 villagers sell their products. He plans to attract more fans online and to start a family inn, helping people meet the beauty of the village. (Xinhua/Zhou Mi)
