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As China's popular tourist spots became overcrowded during the May Day holiday, lesser-known counties and small cities with rich cultural heritage and unique local cuisines emerged as favored destinations for young travelers and families, reflecting a shifting preference trend and increased consumer spending.
China's inbound tourism market saw strong recovery and growth during the just-concluded May Day holiday, with smaller cities attracting more foreign visitors seeking cultural experiences, according to industry insiders.
Driven by the Labor Day holiday travel frenzy, passenger and vehicular traffic records have been touching new highs at multiple transportation hubs in the Guangdong-Hong Kong-Macao Greater Bay Area.
Rongchang district, a once-quiet corner 100 kilometers west of central Chongqing, has become an unexpected star of this year's May Day holiday after going viral on social media for its signature braised goose recently.
On April 8, China launched a nationwide rollout of a new tax refund policy for international tourists, replacing the traditional refund-upon-departure model with a more streamlined refund-upon-purchase one.
Beijing Daxing International Airport is expected to set new records for passenger traffic and flight volume during the upcoming May Day holiday, handling over 714,000 passenger trips from Thursday to May 5.
Ports across China will see an average of 2.15 million cross-border passenger trips every day during the upcoming Labor Day holiday, which starts on Thursday, the National Immigration Administration estimated on Monday.
HKSAR is expected to welcome about 840,000 tourists from the Chinese mainland during the upcoming five-day May Day holidays, which would be up 10 percent from the same period last year and up 13 percent from this year's Spring Festival holidays .
Travel agencies and tourism experts said they are bullish about the tourism market's performance during the upcoming May Day holiday, with both domestic and outbound tourism visits projected to boom during the period.
The Haikou Volcanic Cluster Global Geopark in Hainan province is carving out a new model for eco-tourism by blending world-class geological heritage with agricultural innovation, hands-on education and rural vitalization.
China's domestic traveler numbers and tourism-generated consumption have both registered remarkable growth in the first quarter of this year.
The search term "avoiding crowds" has become the top travel priority for the upcoming Labor Day holiday, according to data from online tourism platform Mafengwo.
Hydrangea flowers are in full bloom in the imperial Xiaoling Mausoleum, the burial site of the Ming Dynasty's (1368-1644) founding emperor Zhu Yuanzhang, in Nanjing, east China's Jiangsu Province, April 21, 2025.
Malaysia welcomed 37.96 million international tourists in 2024, generating 106.7 billion ringgit ($23.89 billion) in foreign exchange earnings. Overnight visitors reached 25.01 million, reflecting a 24 percent year-on-year increase.
Outbound travel from the Chinese mainland to ASEAN destinations surged in the first quarter of 2025, driven by both steady growth in leisure tourism and booming business activity.
The number of foreigners coming to China has increased significantly in the first quarter of this year as a result of the continued improvement in the country's policies to facilitate cross-border travel.
In the first quarter of 2025, China's immigration authorities processed 163 million passenger trips, marking a 15.3 percent increase year-on-year, according to the National Immigration Administration on Tuesday.
Nestled on the northeastern edge of the Qinghai-Xizang Plateau, the Kanbula National Geopark spans roughly 3,149 square kilometers with striking fiery-red Danxia landforms, towering jagged peaks, hidden caves and emerald lakes. It is the second global geopark after Kunlun Mountain in Qinghai.
April 13 marks the second anniversary of China-Laos Railway's launch of international passenger trains. A series of activities were organized on the trains and at related railway stations on Saturday to celebrate the second anniversary.
Set to take place in Hong Kong from April 14 to 17， the WTCF Hong Kong Fragrant Hills Tourism Summit 2025 promises an exciting gathering.
China will expand its instant tax refund for purchases by overseas tourists nationwide in a move to boost inbound travel and consumption, the State Taxation Administration said on Tuesday.
This year's Qingming Festival (Tomb Sweeping Day) holiday, which concluded on Sunday, brought about a surge in travel numbers, despite April being a traditional off-season for travel.
Border inspection authorities across the country witnessed more than 6.2 million cross-border trips during the just concluded Qingming Festival holiday, a 19.7 percent year-on-year increase.
Southwest China's Yunnan province is making full use of its railway networks to further explore its tourism resources as a flower-viewing-themed train departs from Kunming to Shangri-La.
Flower viewing, hiking and short-distance tours trended during the Qingming Festival holiday, with older people showing stronger interest in traveling, according to tourism companies.
Legoland Shanghai Resort announced the single-day ticket policy on Wednesday as it prepares to open this summer.
The six-tiered pricing system for admission tickets of the Shanghai Legoland Resort. [Photo provided to chinadaily.com.cn]
A new customized tourist train featuring hotel-like services rolled off the production line on Friday in Qingdao, Shandong province, ahead of its planned launch in mid-April.
The latest viral moment in China-West cultural exchanges has started. A popular American internet influencer "IShowSpeed," who has 37 million subscribers on YouTube, recently livestreamed his visit to China, captivating audiences worldwide.
Breathtaking night scenery of cherry blossoms at the Yuantouzhu (Turtle Head Isle) scenic spot in Wuxi, east China's Jiangsu Province, March 25, 2025.
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