China-based online travel platforms reported a 40-percent jump in searches for keywords related to Cuba following the announcement of visa-free tour for Chinese travelers on May 5.
The new policy allows Chinese passport holders to enter Cuba visa-free this month, the country's minister for tourism Juan Carlos Garcia announced, in a move aimed at boosting engagement and cooperation between the two countries.
Havana also announced that China would be a guest country during Cuba's 2025 tourism festival, adding that direct air flights would resume on May 17.
Flights on a Beijing-Madrid-Havana route operated by Air China are set to resume on May 17, currently the only route between China and Cuba.
The visa exemption will ramp up Chinese people's interest in traveling to Latin America, a region boasting unique cultural and natural landmarks.
The recent opening and resumption of direct flights between China and Mexico, Brazil, Cuba, and other Latin American destinations will significantly reduce the time and cost for Chinese travelers, according to Trip.com.
Another travel platform Qunar.com revealed that Cuba is a popular destination for 14-day tour packages in China, with the two most attractive cities being Havana and Varadero.
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