The Billund, Denmark-headquartered LEGO Group opened its first flagship store in Beijing on Friday. (Photo provided to chinadaily.com.cn)
Highlights include giant eaves inspired by the Forbidden City made out of 2.2 million LEGO bricks, scenes showing the Great Wall and traditional Chinese-style sedan chairs, models of guardian lions and mosaics of guardian dragons.
The flagship store also features a variety of play experiences, including the "Dragon-Lantern experience", which allows children and shoppers to build customized lanterns from LEGO bricks before seeing their creations magically float across digital screens.
