China Q&A | What should foreign companies do to integrate into Chinese consumer market?

(ECNS) -- China's national "two sessions", a key political event shaping the country's policy direction, are set to convene in Beijing on Tuesday. Issues related to boosting consumption have become one of the hot topics.

In the view of Stuart Dunn, executive director of the British Chamber of Commerce Shanghai (BritCham Shanghai), Chinese consumers now tend to save their money rather than spend it. How can foreign enterprises better engage with the Chinese consumer to help boost consumer sales in the Chinese market? Dunn posed the question in the latest China Q&A to Pan Helin, a member of the Ministry of Industry and Information Technology's Expert Committee for Information and Communication Economy.

Pan said that to integrate into the Chinese market and boost consumption, foreign enterprises should actively cooperate with local financial institutions to develop scenario-based financial services, tap into the potential demands of Chinese consumers and try to leave a good impression on them. (Wu Jiaju, Zhang Dongfang)