他們的文章《勝利的喜悅：女性與運動型購物》印刷版最早將于2016年發表.
O'Donnell and Strebel reported that these shoppers are not only competitive, but one of their goals is to outsmart the retail system.
奧唐納和斯特雷貝爾在文章中指出,這類消費者不僅有競爭意識,而且他們的目標是要比零售商更精于算計.
As of right now the data only recognizes females in this new category, but the researchers are sure there are males out there with the same shopping behaviors.
目前這些數據只涵蓋了女性消費者,但研究者們確信不少男性也有同樣的消費心理.
Similar to an athlete reminiscing on their past achievements, a sport shopper can remember details of the bargain items in their closets, sometimes including the date of purchase and the sale and original price.
就像運動員會回憶自己過去的成就一樣,運動型消費者也會回味買到特價品時的興奮感,有時還能記起購買日期、折扣價和原價.
Another similarity between to two is, this type also develops a plan of action.
運動型消費者與運動員還有一個共同點：他們也在不斷提升自己的行動計劃.
Each shopper has developed a strategy behind every shopping endeavor.
每一次購物后都在努力提升自己的削價策略.
O'Donnell contends the sport shopper is different from the bargain shopper in that the bargain shopper hunts for deals out of necessity, while the sport shopper does it for the 'rush' of finding a good deal.
奧唐納認為,運動型購物者不同于買便宜貨的人,后者是因為需要而買,而前者純粹是為了尋求買到好貨后的快感.
HOW TO GET THE BEST BARGAINS
如何獲得最佳交易
Make a List of Items You Want to Buy: When huge sales are going on, your objective should be to buy only the items on your list at the lowest price possible.
把你想買的東西列在一張表上：大減價時,只買清單上的東西,且要價格最低.
Scope Out the Best Deals Ahead of Time: Make sure you scope out the best deals ahead of time to make the most of your time while shopping.
提前圈定最劃算的交易：這樣才能節省購物時間.
Make a Plan of Attack: Once you have identified the best deals on the items you want to buy, make a list of each item, the best store in which to buy it, the discounted price and the normal price.
定好作戰計劃：一旦確定好最劃算的交易,就把每一項列出來——哪家店最便宜、折扣價多少、正常價多少.
Shop Online with Your Smartphone: Ensure that you are making the most of your time whenever you are waiting in a line to purchase an item.
從手機端網購：排隊結賬時也要充分利用好時間.
Use Rewards Credit Cards for Extra Savings: Always use rewards credit cards to tack on a few extra percentage points of savings to every purchase.
用返利（積分）信用卡結賬：這樣每筆交易又會再省一點錢.
