Mobile e-commerce develops quickly in China

在線零售商追捧中國手機網購市場

Zàixiàn língshòushāng zhuī pěng Zhōngguó shǒujī wǎnggòu shìchǎng

Mobile e-commerce develops quickly in China

中國的智能手機用戶接受移動端電子商務的速度比預想得更快,使移動互聯網公司得到了快速發展.

Chinese smartphone users are taking to mobile ecommerce more quickly than they were expected to, creating a boom for mobile internet companies.

最大的受益者之一阿里巴巴周三表示,截至6月30日的3個月內,其移動端收入增長了9倍,從2013年第二季度的2.4億元人民幣增至24億元人民幣（合3.91億美元）.

Alibaba, one of the biggest beneficiaries, said on Wednesday that its mobile revenues had climbed 10-fold in the three months to June 30 – from Rmb240m in the second quarter of 2013 to Rmb2.4bn ($391m).

中國有幾乎5億網民稱自己用智能手機上網.智能手機在中國非常便宜,有些機型的價格低至70美元.專家稱,中國有9億手機用戶,其中許多人還沒有踏入3G或4G時代,用智能手機上網的人數注定會快速上升.

Almost 500m of Chinese internet users say they have accessed the internet using smartphones, which are very cheap in China, some costing as low as $70. Experts say this figure is destined to rise rapidly as China has 900m mobile phone users, many of whom still have not entered the 3G or 4G era.

根據位于北京的互聯網咨詢公司艾瑞咨詢集團發布的研究報告,總體上,中國2014年第二季度的移動互聯網收入同比增長了1倍,從210億元人民幣增至440億元人民幣.報告稱,440億元人民幣的收入的一半來自移動端網購.

Overall, mobile internet revenues in China doubled year on year in the second quarter of 2014, from Rmb21bn to Rmb44bn, according to a study published by iResearch, a Beijing-based internet consultancy. It said that half of the Rmb44bn was from mobile shopping.

易觀智庫的移動電子商務專家王小星表示,快速增長是市場日漸成熟的表現.在線零售商正瞄準這個市場的"巨大潛力".他說,折扣和促銷活動吸引了更多消費者.

Wang Xiaoxin, a mobile ecommerce expert at Analysis EnfoDesk, said the rapid growth is a sign of the market's growing maturity. Online retailers are targeting its "immense potential". He said discounts and promotional activities are drawing in more consumers.

阿里巴巴拒絕置評,但表示其預計"移動營收占總成交額的比例將持續接近我們在個人電腦界面上實現的比率".

Alibaba declined to comment, but has said it expects "mobile monetization rates will continue to approach the rates we realize on our personal computer interfaces".

詞語解釋

成熟（chéngshú）maturity

界面（jièmiàn） interface

(Source: myechinese.com)