App market in China is booming

中國應用程序市場火爆

Zhōngguó yìngyòng chéngxù shìchǎng huǒbào

過去十年間,中國手機網絡的發展可謂有目共睹,幾乎每年都會新增約八千萬用戶.今年,中國將取代美國成為世界最大的智能手機市場.

The mobile network growth in China has been remarkable, with some 80 million new subscribers joining every year for the past decade. This year, China will overtake America as the world's biggest Smartphone market.

對很多中國人來說,智能手機使他們第一次擁有了通向互聯網的私人路徑.這對于信息技術開發商、尤其是移動手機應用程序開發商是非比尋常的機遇.那么,應用程序開發商是怎么在中國賺到錢的呢？

For many Chinese, the Smartphone offers them their first personal route to internet access. That presents IT developers, mobile phone app makers in particular, with an extraordinary opportunity. So how then do you make money as an app developer in China?

那就是推出免費的應用程序,一旦用戶被吸引,再以較低的價格賣給他們體驗增強版.雖然中國的用戶只愿意出幾分錢來購買升級服務,但只要想想用戶多達數百萬,加在一起很快就是一大筆錢.

It is to try to give away the app for free, get users hooked, and then sell them the chance to enhance their experience at a low fee. Although users in China may be only willing to pay a few cents for the enhanced service, when you're talking millions of users, that can soon add up to a lot of money.

不過,對于非游戲類應用程序開發商來說,要發展就得有廣告收益.

But for non-gaming app developers, advertising revenue is the way forward.

然而,中國在知識產權保護方面還存在一些問題.如果中國真的想發掘不斷增加的移動終端所帶來的創造性潛能,就必須改變這一狀況.

However, one major recurring challenge remains: the country's weak protection rights regarding intellectual property. That will need to change if China is really going to unlock the creative potential offered by its ever growing mountain of mobile hardware.

詞語解釋：

火爆 （huǒbào） booming

有目共睹 （yǒu mù gòng dǔ） be obvious to all

發掘 （fājué） dig out

終端 （zhōngduān） terminal

(Source: myechinese.com)