Beijing 2022 Winter Olympics pin culture week kicks off(1/5)

Zhang Dan, the Turin 2006 Olympic silver medalist of pair skater, demonstrates an Olympic-themed badge customizing her image, on July 17, 2021. (Photo: China News Service/ Yi Haifei)

Organized by the Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games, the "Beijing 2022 Winter Olympics Pin Culture week " was launched on Saturday at a franchised retail store in the Arts and Crafts Mansion in the Wangfujing Street of Beijing, capital of China.

Piao Xuedong, head of the marketing development department of the Beijing Organizing Committee for the Olympic Winter Games, shows the model of the Olympic motto pins. A total of 2,022 pieces of Olympic motto pins and 2022 sets of Olympic values pins are on sale since July 17. (Photo: China News Service/ Yi Haifei)

Piao Xuedong, head of the marketing development department of the Beijing Organizing Committee for the Olympic Winter Games, shows the model of the Olympic motto pins. A total of 2,022 pieces of Olympic motto pins and 2022 sets of Olympic values pins are on sale since July 17. (Photo: China News Service/ Yi Haifei)

An Olympic pins collector presents a set of 2022 Beijing's Winter Olympics pins at the Pin Trading Center, July 17, 2021. (Photo: China News Service/ Yi Haifei)

A child looks at the pins at the Pin Trading Center on July 17, 2021. (Photo: China News Service/ Yi Haifei)