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    Leisure market in China has much room for growth: OC&C(2)

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    2017-09-22 14:22Ecns.cn Editor: Wang Zihao ECNS App Download

    Chuang cites theme parks in America that have no IP but still enjoy good reputations. "The tallest roller coaster, or the fastest in America, or some speed rides of extreme excitement — those unique facilities can appeal to thrill-seeking teenagers."

    The sports industry and online food delivery also are valued by OC&C for expected growth. Chuang says he sees growing opportunities for more specifically related sub-sectors. OC&C suggests that the industry may need to extend to more sports such as skiing, diving, cycling, etc. Consumers of premium bicycles and proper diving gear are also expected to increase.

    Chuang is positive about the future of the Chinese leisure market. He says the consistent support and efforts made by government would continue to play a positive role in development.

    "The government has done something directly to help the sports industry to allow more activities. In the past, there were not so many marathons. But now the government is actively promoting them, allowing the permits, and welcoming investment in such activities, which helps the industry tremendously."

     

     

      

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