(ECNS) -- Over 60 percent of Chinese tourists plan to spend Spring Festival, the country's most important holiday, traveling abroad, according to big data statistics of Ctrip.com.
More than 60 percent of tourists' booking trips for the Spring Festival holiday are looking overseas, with more than 60 percent of them choosing 4 or 5-star hotels, the data shows.
The growing demand for top-end hotels shows a changing public attitude in China about travel as tourists increasingly focus on quality, a source from Ctrip.com said.
The data also shows that Hong Kong, Taipei and Singapore are the top-three overseas destinations for Chinese tourists, but their preferences vary when booking a hotel. Some 75 percent care more about shopping convenience in Hong Kong, while 32 percent stress children's activities available near hotels in Taipei.
Xiamen in Fujian Province, Shanghai municipality and Sanya in Hainan Province are the top choices for domestic travelers.
Ctrip.com added that nearly 35 percent of Chinese tourists are in a party of two people when traveling abroad. Some 40 percent of domestic tourists are families of three members.
Chinese tourists are more willing to spend greater time and money to enjoy their holidays due to growing disposable incomes as well as changing attitudes, it was added.
