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    ECNS Wire

    80% polled buy counterfeit luxury brands: survey

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    2015-04-02 12:09Ecns.cn Editor: Mo Hong'e

    八成網友直言虛榮消費普遍 過半買過仿冒名牌

    仿冒名牌損害了消費者的知情權,也損害了廠家的商標權和知識產權。中國消費者協會副會長劉俊海指出,即使有消費者愿意買仿冒名牌,對賣假貨的行為也應該堅決打擊,這樣才能打造一個平臺商、消費者、知識產權企業各方共贏共享、誠實守信、公平公正的現代商業環境,才能促進新常態下的轉業升級,提升消費信心,鼓勵創新。

    (ECNS) - A new survey has found that the vast majority of respondents admitted to buying counterfeit goods, with 86 percent saying that fake goods "have gone mainstream," the China Youth News reported on Tuesday.

    The Social Survey Center of China Youth Daily surveyed 1,785 people through minyi.net.cn and 3g.qq.com, finding that more than 80 percent admitted to buying counterfeit products. Of these, 52.9 percent blamed it on not being able to afford the real thing, and 44.4 percent had no complaints about the quality of counterfeit products.

    Counterfeit buyers expressed various reasons for their choices, including vanity, lack of brand awareness and a robust desire for luxury goods, according to the report.

    Wang Yu, a university student whose wardrobe is full of luxury designer brands including Chanel, LV and Adidas, said she bought counterfeit goods because she can't afford the real products.

    Liu Junhai, vice president of the China Consumers Association, said counterfeit products have infringed on consumer information rights and manufacturers' intellectual property and trademark rights.

    Government should combat the phenomenon and curb demand for counterfeit brands through specific marketing and develop a fair and trustworthy business environment, Liu added.

    Some respondents also expressed hope that authorities should strengthen oversight and punishment for those involved in the counterfeit game, while consumers should become more aware of counterfeit goods and control their desire to buy them.

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