RIGHT BG
(ECNS) - More than 40 percent of online customers choose not to resolve a complaint or report when they face fake online shopping deals, according to an online survey conducted by a business analysis unit of China's tech giant Tencent Holdings Ltd.
According to the report, among all 38,000 online shoppers surveyed, 40.3 percent chose to tolerate and not to submit complaints when they receive fake or counterfeit products, Chonqing Economic Times reported.
While 32.2 percent of online shoppers have received compensation after successfully submitting complaints, nearly 16 percent of customers do not get their money back even when they make use of consumer protection channels.
An online shopper named Chen bought a Xiaomi phone at 1,949 yuan ($312), but after finding it was fake chose not to report the matter, because of complicated customer protection procedures.
"Sellers should assume liability if they sell fake goods online," Duan Qin, director of a law firm in Chongqing, said. Third-party online sales platforms should also undertake joint liability if they acknowledge the fraud, but refuse to take any action, he added.
The most convenient online shopping protection process is to negotiate with online sellers yourself because their commitments are legally binding, it was noted.
In an attempt to improve online shopping platforms and to prevent unlicensed goods from entering the market, tougher measures should be adopted to fight counterfeit and inferior products, along administrative and government support.
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