Tencent may pay $100 million for NBA broadcasting rights   

騰訊新浪爭奪NBA獨家網絡播放權 費用或超6.3億元

據經濟之聲《天下財經》報道，“騰訊要從新浪手里搶奪NBA網絡獨家播放權了”，從昨天起，這個消息就在國內一些籃球論壇不脛而走，引起球迷們的廣泛關注。這條消息透露，騰訊每年將付給NBA聯盟超過1億美元，約合人民幣6.3億元。接下來的幾年內，騰訊將取代新浪獲得獨家網絡直播權，同時擁有NBA的30支球隊所有比賽的播放權，以及向其他網絡平臺授權播放NBA比賽的權限。[查看全文]

(ECNS) -- Chinese Internet giant Tencent Holdings Ltd is to contend with Sina Corp over exclusive live online broadcasting rights for the National Basketball Association, cnr.cn reported on Thursday.

Tencent may pay the NBA more than $100 million annually to become the only network able to screen every game of the 30 teams involved, according to a source.

The deal will also allow Tencent to authorize permission for other network platforms to broadcast NBA matches in China.

Tencent has declined to comment, according to the report.

Letv, one of China's largest Internet television companies, will join Tencent and Sina in the fight for the exclusive NBA rights.