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    Minors under 10 to be banned from advertising   

    廣告法修訂草案二審規定:10歲以下兒童禁代言廣告

    “廣告代言人”是指除廣告主以外,在廣告中以自己的名義或者形象對商品、服務作推薦、證明的自然人、法人或者其他組織。 [查看全文]
    2014-12-23 13:12 Ecns.cn Web Editor: Mo Hong'e
    1

    (ECNS) - Minors under 10 years old will be banned from endorsing products or services, according to a draft amendment of China's Advertisement Law.

    The amendment was submitted to the Standing Committee of the National People's Congress (NPC), China's top legislature, for a second reading during its bimonthly session, which runs from Monday to Sunday.

    Violators of the new rules face revocation of advertising licenses, confiscation of expenses and fines of 200,000 yuan ($32,000) to 1,000,000 yuan ($160,000).

    This stipulation aims to protect the physical and mental development of minors, the Beijing News reported.

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