Another China woe for 'Transformers 4'  

《變形金剛4》廣告植入惹麻煩 中國武隆不滿沒名字

好萊塢大片《變形金剛4》(簡稱《變4》)正在中國市場攻城略地，屢破票房紀錄。然而近期，電影植入方之一重慶武隆景區對植入效果表示不滿意，更不排除與電影合作方1905影業“法庭見”。[查看全文]

(ECNS) -- The China issues are not over yet for Michael Bay's latest "Transformers" film. After settling a dispute with a Chinese company only days before, it is now accused of breaching its promise to label the distinctive Wulong landscape in the film.

The organizers of the Wulong landscape in southwest China's Chongqing, where several scenes of the film were shot, said the new movie had not fulfilled the contract obligations for the product-placement deal. Huang Daosheng, the head of landscape management committee, said they demanded that the words "Wulong, China" should appear in those scenes to let audience know where the landscape is.

But there were no such words, he complained, adding that the location of the following scenes in the film change to Hong Kong, giving people the impression that the two places are adjacent to each other.

Last year Huang signed a product-placement contract with M1095, a media subsidiary of China Movie Channel (CCTV6) and one of the two production and promotion partners of the "Transformers" film. It's reported that the Wulong landscape paid no less than one million dollars for the deal.

Liang Longfei, head of M1095, said that the film's production company in the US, where staff don't know Chinese, made a mistake for tight schedule.

Liang also said the Wulong landscape committee should also shoulder part of the responsibility, as they delayed paying the money for five months, resulting in a tighter schedule for the company.

Huang has arrived in Beijing to discuss the issue with M1095, and said: "If the result is not satisfactory, we will file a lawsuit."

The film's director Michael Bay said at the Hong Kong premiere that "China is so beautiful, especially the scenes in Wulong."

China's Pangu Investment Company announced that it has just settled its dispute with Paramount Pictures ahead of the release of "Transformers 4: Age of Extinction" in China. The Beijing-based developer had filed a lawsuit against Paramount, accusing the movie company and its two Chinese partners of failing to include its landmark building in the movie as agreed.

Many Chinese brands have tried to feature in Hollywood blockbusters, such as Transformers 4, which features product placements by 25 Chinese brands, China Daily said, but it is still not easy for Chinese companies to have their products included in Hollywood blockbusters.