Global contest to design Spring Festival mascot  

中國企業(yè)面向全球征集“春節(jié)娃娃”形象

受“圣誕老人”啟發(fā)，中國公司決定打造“春節(jié)娃娃”。22日，設置百萬獎項的“春節(jié)娃娃”全球動漫形象創(chuàng)意設計大賽在北京啟幕。 [查看全文]

Beijing (CNS) – A Chinese comics company initiated a global competition on Wednesday to design a mascot for Spring Festival in Beijing.

Chen Weidong, president of Tianjin Shenjie Comics Ltd., said Santa Claus and the popularity of Christmas among young people in China inspired him to create a Spring Festival mascot.

But the mascot should embody the Asian philosophy of communion with nature, rather than the benevolence that is associated with Santa Claus, according to Chen.

"We hope to learn different understandings to Spring Festival from people in different countries and cultural backgrounds, as well as images of the festival mascot in their heads," Chen said.

The competition is expected to take one year, and one million yuan will be shared among winners in five categories.