Taobao: Chinese spend $143 mln on anti-smog products  

今年全民淘寶支付“霾單”8.7億元 廣東土豪最多

“雙十二”期間，淘寶最新公布“2013中國消費年度關鍵詞”，“霾單”位列其首。數據顯示，今年全民為霾買單8.7億元。淘寶消費金額在百萬元以上的買家達5758人，其中廣東“土豪”最多，占1053位。[查看全文]

Hangzhou (ECNS) – A report released Thursday by Taobao shows that Chinese consumers have spent 870 million yuan (US$143 million) on anti-smog products in its online shops.

The report said there have been 4.5 million transactions involving anti-smog items this year. Purchases of face masks increased by 181 percent year on year, with air purifiers rising 131 percent.

Data released on Dec 6 showed that 760,000 masks and 140,000 air purifiers were sold on Taobao in the early days of the month, when smog hit central and eastern China.

In addition, transactions on financial products such as gold and funds reached 910 million yuan (US$149,695), and spinoffs of the Rubber Duck have contributed 8.53 million yuan ($1.4 million) to Taobao's online trading.