Starbucks defends higher China prices  

星巴克發聲明 稱中美價格差異不基于同一維度比較

日前，有媒體報道有關“星巴克在中國‘暴利’”的新聞引起了社會的討論。“星巴克中國”官方網站21日對此做出公開聲明，稱“與其他國家和地區相比，星巴克在中國市場的運營成本和市場動因是完全不同的，星巴克在中、美市場的價格差異并不是一個基于同一維度的比較”。[查看全文]

(ECNS) -- Starbucks China released a statement Monday on its official website, claiming that the company's pricing in China cannot be compared to that in the United States.

The statement came in response to reports by China Central Television that Starbucks makes big profits in China by charging higher prices than in other markets.

"Starbucks's pricing strategies in each country are long-term, as they take differentiations of products and markets, and changing operation costs, into consideration," the statement said.

Reports have said that a medium size latte in Beijing sells for the equivalent of $4.43, costing $0.75 to produce. However, the same coffee sells for $3.97 in London, $3.26 in Chicago, and $2.39 in Mumbai.