Cuisine highlights Taiwan Life Item Fair  

“臺灣生活精品市集”試水中國西部 美食受青睞

年來隨著中國西部內陸經濟的發展，臺灣制造對“西部潛力”的開拓愈發重視。14日，為期13天的“臺灣生活精品市集”首次亮相西安，與以往臺灣展會上電子與科技研發產品唱主角不同，“寶島美食”成為此次活動“關鍵詞”。

Xi'an (CNS)— Taiwan food has been particularly popular at the Taiwan Life Item Fair in Xi'an, capital of Shaanxi province, according to reports.

The fair opened on May 14 and will last for 13 days. Some 30 Taiwan companies are taking part.

The fair features Taiwan specialties such as food, premium tea, wine, creative home furnishings, jewelry and jade.

Some of the most representative local specialties like oolong tea, pineapple pastries, black caviar, dried fruits and nougat have become hot sellers.

As mainland consumers get to know more about products made in Taiwan, the fair is seen as an important channel for small and medium-sized enterprises to tap into the mainland market, said Hu Waisheng, a dried-fruit seller and exhibitor at the fair.

It is all the more important for these enterprises to convey the Taiwan lifestyle to mainlanders while promoting their brands, Hu added.

As Taiwan food becomes more popular among mainland consumers, the confidence of these enterprises to successfully tap into the western market will be greatly bolstered, Hu said.

The Taiwan Life Item Fair is sponsored by the Cross Strait Economic and Scientific Cooperation center of the Taiwan Affairs Office of the State Council.

Since 2010, the fair has been held in cities including Beijing, Qingdao, Jinan, Tangshan and Weifang to promote premium Taiwan products and cross-strait economic and trade exchanges.