Charity celebrity steps into green food industry

Nanjing (CNS) -- Chen Guangbiao, president of Jiangsu Huangpu Recycling Resources Company and famous for his high-profile approach to charity, announced in the Nanjing Great Hall of the People that his company is diversifying its products, especially in the field of green foods and mineral water, and the new brand will likely bear his name.

The company needs a more diversified eco industry strategy, and this fast moving consumer goods sector will be their first destination, said Chen.

He rented almost one million mu (about 66,666 hectares) of land during his March visit to review the green food industry in Heilongjiang, a vital agricultural province in northeast China. October will see the first harvest.

We maintain a supervised chain of planting, yielding, processing, packaging and sales teams, which makes our green food reliable, Chen pledged.

Chen claimed his company has conducted water detections in Tibet, Shangri-La of Yunnan and Heilongjiang, and will build a mineral water factory where the water resources turn out to be beneficial to human health.

In terms of his original tire recycling business, he has upgraded the operation mode by introducing advanced technologies from the U.S. and will very possibly pass it on to his children.