Enterprises eye China's huge consumer market(2)

Visitors line up to experience a passenger-carrying pilotless aircraft during CICPE 2025 on April 13. （LUO YUNFEI/CHINA NEWS SERVICE）

As a high-end massage chair brand that has participated in the expo for five consecutive years, OSIM is among those benefiting from these policies.

"The Ministry of Commerce, in conjunction with the National Health Commission, has issued a special action plan to boost consumption in the healthcare sector and introduce various measures around healthy eating, fitness, elderly care services and more, to further integrate the health and wellness industry with consumer markets.

"This has presented opportunities for many international brands. OSIM will continue to follow China's health trends, focusing on the key health aspect of 'sleep' and unveil products like massage chairs," said Yang.

Waleed Abumazen, founder and CEO of Singapore-based company Orient Crown which specializes in watch winders and customized safe boxes, expressed his intent to explore more market opportunities and potential partnerships in China.

"There's still significant consumer demand here in China and ongoing opportunities in the country. I particularly recommend mid-sized businesses to consider expanding into the Chinese market," he said.

Zhang Beier, China wholesale manager of British tea brand Whittard of Chelsea that has entered numerous high-end supermarkets and which plans to enter duty-free channels this month, also expressed confidence in the Chinese market.

He praised the positive market environment in China and highlighted the brand's efforts at expansion in the market.

Sui Jiangkun, China regional manager for British ceramics brand Steelite, noted the high levels of consumer spending and acceptance of new products in China, expressing the brand's aspirations for further development in the country.

In the Government Work Report delivered in March, boosting consumption was listed as a top priority among this year's tasks.

As part of the country's efforts to boost domestic demand, the Ministry of Commerce, together with five other departments, launched the "Shopping in China" campaign at the opening of the consumer expo to help stimulate domestic consumption, and various kinds of events are planned to be carried out nationwide.