Thailand's Ministry of Commerce, together with China's second largest e-commerce company Jingdong.com (JD), organized a business matching here on Thursday to help market Thai products to China.
More than 200 Thai companies joined the event. Products successfully introduced during the business matching will be displayed on Thailand Pavilion, an online platform launched by JD and the Department of International Trade Promotion under the Thai Commerce Ministry, in July to better reach their target consumers.
Partnering with Thailand Smart Trade Center (TSTC), JD has shared with Thai small and medium-sized enterprises China's e-commerce data and how to enter China through its popular online marketplaces.
"China's e-commerce is on the rise. The trend is expected to continue, given that more than 700 million people in China have been connected to the Internet. Cross-border e-commerce becomes a new growth engine as it features safe products, low import barriers and low tax." said Xue Hongxian, manager of JD's business development.
He added that food and daily products from Thailand are very popular among Chinese consumers.
"The project aims to help high-quality Thai products enter China, Thailand's top trading partner who imports from Thailand worth 13.84 billion U.S. dollars in the first half of 2017," said Somdet Susomboon, deputy director general of the Department of International Trade Promotion.
Yongkit Thamphatanaporn, executive director of the TSTC, said the TSTC has been working to help Thai SMEs join in the JD platform.
"Nowadays, there are more than 80 Thai products selling on the platform and it's expected to be more. Products with T marks will be promoted with priority," he said.
T mark is a quality assurance for Thai products and services certified by the ministry of commerce. Products and services with T marks are in conformity with internationally accepted standards.
The TSTC has set up a center to distribute Thai goods in China's Guangdong Province in early 2017.
"Having a booth in the center gives Thai SMEs the chance to meet with local traders and better sell their products online and offline," said Yongkit.
