LINE

    Text:AAAPrint
    Economy

    Audi, SAIC sales talks on hold(2)

    1
    2016-12-05 09:37China Daily Editor: Xu Shanshan ECNS App Download

    However, Audi China spokesperson Martin Kuehl said the sales network "as a whole" is profitable.

    Despite the compromise between Audi and its dealers, Chen Hong, chairman of SAIC Motor, told shareholders on Dec 1 that "it is no big deal, and there will be little change to SAIC-Audi cooperation".

    The first Audi model to be produced at SAIC Volkswagen is scheduled to be showcased at the Auto Shanghai 2017 show in April.

    Audi China confirmed to China Daily that it would suspend its talks on the distribution network but the talks on production will not be interrupted.

    Analysts do not think the dealers could, or have the intention to, stop the Audi-SAIC cooperation, either.

    Xiao Zhengsan, secretary-general of the China Automobile Dealers Association, said: "These dealers are not against a new joint venture. They are fighting to protect their interests."

    He said Audi dealers have been experiencing hard times over the past two years and building a new sales company will make their position even harder.

    "That is why they are worried. And they feel they want to be informed if Audi has any new cooperation," explained Xiao.

    SAIC Motor said in a statement on Nov 14 that it had signed a memo of understanding with Audi's parent company, Volkswagen AG, three days earlier about building and selling Audi models.

    Angry Audi dealers said in a public letter that they were unaware of this until they read media reports.

    Zhang Zhiyong, an independent auto analyst in Beijing, said Audi did nothing wrong by inking the deal of producing cars and setting up a new sales company.

    "It is no problem because it is legal for Audi to do so, and Audi did not promise FAW not to join hands with others," he said.

    He said it depends on the automaker to decide whether it sets up a completely independent network, uses the current sales network or allows current dealers to join the new network.

    Zhang suggests the German brand gives current dealers priority in becoming dealers of Audi cars produced at SAIC Volkswagen.

    "It would be a win-win for Audi and the dealers. Many of them have a deep understanding of the brand, and they can do a better job than new recruits in promoting Audi's development in China," he said.

    Zhang said it is hard to say what may happen in the new round of talks on Audi-SAIC cooperation, when they start in the new year.

    "But what is certain is that the quarrel-and-compromise between Audi and its dealers will be remembered as a landmark, as relations between all automakers and their dealers evolve in China, the world's largest auto market," he said.

    When asked if Zhang's suggested outcome is possible, Kuehl said he did not want to speculate but "a lot of things are possible, and we will make sure that the interests of our dealers are taken into account."

    Audi has long been the best-selling premium auto brand in China, but it is losing momentum compared with its rivals.

    The premium carmaker sold 487,265 cars in the Chinese mainland and Hong Kong in the first 10 months of this year.

    Despite a lion's share of the market, it represented the lowest growth yearon-year among the three premium car giants, at 5.7 percent.

    In comparison, BMW's sales rose 10.2 percent to 423,330 units and Mercedes-Benz sold 387,015 units, a 29.3 percent surge year-on-year.

      

    Related news

    MorePhoto

    Most popular in 24h

    MoreTop news

    MoreVideo

    News
    Politics
    Business
    Society
    Culture
    Military
    Sci-tech
    Entertainment
    Sports
    Odd
    Features
    Biz
    Economy
    Travel
    Travel News
    Travel Types
    Events
    Food
    Hotel
    Bar & Club
    Architecture
    Gallery
    Photo
    CNS Photo
    Video
    Video
    Learning Chinese
    Learn About China
    Social Chinese
    Business Chinese
    Buzz Words
    Bilingual
    Resources
    ECNS Wire
    Special Coverage
    Infographics
    Voices
    LINE
    Back to top Links | About Us | Jobs | Contact Us | Privacy Policy
    Copyright ©1999-2018 Chinanews.com. All rights reserved.
    Reproduction in whole or in part without permission is prohibited.
    主站蜘蛛池模板: 定兴县| 天峻县| 枣强县| 花垣县| 松阳县| 绥德县| 元氏县| 新建县| 淄博市| 南丰县| 舞钢市| 许昌县| 湘阴县| 三明市| 铜山县| 株洲县| 建宁县| 甘孜| 稻城县| 洛宁县| 桃园市| 隆昌县| 武平县| 麟游县| 曲阜市| 晋城| 崇信县| 兴宁市| 朔州市| 隆德县| 通河县| 凤山县| 尼勒克县| 唐海县| 景德镇市| 博爱县| 昌都县| 黎平县| 伽师县| 宕昌县| 佛学|