LINE

    Text:AAAPrint
    Sports

    LeEco scraps deal for soccer club equity

    1
    2016-10-28 08:46China Daily Editor: Xu Shanshan ECNS App Download

    Chinese technology major LeEco said on Thursday its sports unit has canceled an investment deal with a major local soccer club, after the two sides failed to reach an agreement on "core issues".

    Le Sports said it had paid the sponsorship fees according to the contract, but a disagreement with Beijing Guoan soccer club on "core issues" led to the collapse of an equity partnership between the two sides.

    The Beijing-based firm signed a 100-million-yuan ($14.9 million) title sponsorship deal with Beijing Guoan in January. It was also widely reported that LeEco would buy half of the club's ownership for about 2 billion yuan.

    Luo Ning, the club's honorary chairman, said in an earlier interview that LeEco failed to pay the money needed to carry on an equity partnership.

    The soccer club, the Chinese mainland's first professional one, was now looking for new investors, he had said.

    On Wednesday, local tech website 36kr.com cited people familiar with the matter as saying that Ant Financial, the financial affiliate of e-commerce giant Alibaba Group Holding Ltd, would be one of the new investors.

    Ant Financial was not immediately available for comment.

    Founded in 2004, LeEco started as a video-streaming service provider akin to Netflix Inc, but it rapidly grew into a tech heavyweight with presence in smartphones, TVs and most recently, the sports industry.

    Le Sports said in March that it had raised 8 billion yuan from investors, which valued it at 21.5 billion yuan.

    Shen Meng, director of Chanson & Co, a boutique investment bank in China, said the scrapping of the deal will have limited impact on LeEco.

    "Every one knows LeEco is good at marketing. Though the deal was ended, LeEco has already boosted its brand image and consumers' awareness of its sports arm by associating itself with a major soccer club," Shen said.

    LeEco has been working hard to expand its presence in the sports sector, an industry that is receiving policy support from the central government as local audiences pay increasing attention to exercise, fitness and health.

      

    Related news

    MorePhoto

    Most popular in 24h

    MoreTop news

    MoreVideo

    News
    Politics
    Business
    Society
    Culture
    Military
    Sci-tech
    Entertainment
    Sports
    Odd
    Features
    Biz
    Economy
    Travel
    Travel News
    Travel Types
    Events
    Food
    Hotel
    Bar & Club
    Architecture
    Gallery
    Photo
    CNS Photo
    Video
    Video
    Learning Chinese
    Learn About China
    Social Chinese
    Business Chinese
    Buzz Words
    Bilingual
    Resources
    ECNS Wire
    Special Coverage
    Infographics
    Voices
    LINE
    Back to top Links | About Us | Jobs | Contact Us | Privacy Policy
    Copyright ©1999-2018 Chinanews.com. All rights reserved.
    Reproduction in whole or in part without permission is prohibited.
    主站蜘蛛池模板: 达尔| 吉林省| 宝山区| 临夏市| 德昌县| 抚松县| 湖口县| 哈巴河县| 惠安县| 治县。| 基隆市| 邵武市| 宿松县| 修武县| 竹溪县| 界首市| 松原市| 黄陵县| 清远市| 黄浦区| 鸡东县| 天峻县| 图木舒克市| 廊坊市| 鄂温| 宜宾市| 苏尼特左旗| 民和| 安阳县| 永登县| 莱西市| 宜兰县| 孟州市| 翁源县| 科技| 杭州市| 上杭县| 象州县| 惠州市| 龙山县| 富顺县|