While Australian products in China are known for being "clean and green," a growing number of Chinese companies are heading Down Under to try their luck in the Australian marketplace.
Several Chinese technology, white good and food companies have descended into the Australian market in recent times.
Justin Steele, founder of consultancy firm China Ready Now, told Xinhua recently that many Australians enjoy Chinese brands and products that they don't even know are made in China.
"Whitegoods brands like Haier. They make washing machines, dryers and fridges," Steele said.
"Lenovo is a Chinese brand of laptop which Australians might have at home or work."
He noted that technology company Huawei has targeted several foreign markets, advertising their smart phones and watches.
TECHNOLOGY
Australian technology commentator Trevor Long told Xinhua that Chinese technology companies are having a big, but slow effect on the Australian market.
"It reminds me of the (South) Korean car industry from 25 years ago, it was a very slow start for people to build trust with new brands," Long said.
"Australians are very loyal to brands that they know and use."
Long noted that the Australian market was saturated by marketing and advertising by brands such as Apple and Samsung, which made it difficult for Chinese brands to compete.
He said one of the challenges Chinese brands must overcome is their name.
"People look at that (Chinese company names), and think how do you pronounce it? That's why we need familiarity to grow the user base," Long explained.
AUTOMOTIVE INDUSTRY
Chris Miller from car website behindthewheel.com.au told Xinhua that Chinese car brands were also slowly making an impact on the Australian automotive market.
"It has been a little bit of a slow start due to the regulatory obligations of some states in Australia," Miller said.
He noted Chinese car brand Great Wall as making some inroads in the commercial car sector.
