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    iPhone SE unboxing and media digest(2)

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    2016-04-01 16:16chinadaily.com.cn Editor: Feng Shuang
    Apple Vice President Greg Joswiak introduces the iPhone SE during an event at the Apple headquarters in Cupertino, California March 21, 2016. (Photo/Agencies)
    Apple Vice President Greg Joswiak introduces the iPhone SE during an event at the Apple headquarters in Cupertino, California March 21, 2016. (Photo/Agencies)

    "Looking at the three months individually, January was the weakest month for Apple in China as more price-sensitive consumers might have been waiting to see what promotions Chinese New Year would bring in early February," said Carolina Milanesi, chief of research at Kantar Worldpanel ComTech. "In the rest of the world, smartphone platform dynamics remained pretty stable period-over-period, with no surprises."

    Tamsin Timpson, strategic insight director at Kantar Worldpanel ComTech Asia said: "In urban China, iOS share continued to grow year-over-year, albeit at a slower pace, as iPhone 6s, iPhone 6s Plus and iPhone 6 were the best-selling smartphones in the region." "Huawei continued its momentum and is closing the gap with its nearest competitor, Apple, capturing 24.3 percent of sales. Xiaomi, which announced its Mi 5 at the recent Mobile World Congress, maintained a distant third, as it dropped 10.2 percentage points over the same period in 2015."

    US e-commerce data analysis website intelligence.slice.com revealed online sales figures for the iPhone SE on March 28, which confirm that "while fewer people rushed online to get the latest iPhone than they did for the most recent launches, those who did were more likely to be new to the iPhone".

    According to the research, the early data indicates that the iPhone SE may help Apple grow its maturing iPhone consumer base.

    "Only 35 percent of iPhone SE buyers purchased an iPhone online in the past two years, and 16 percent of them were previously Android users. By comparison, 49 percent of iPhone 6S buyers upgraded from a previous iPhone, and 10 percent replaced an Android device they bought online within the past two years.

    To sum up, we'd like to say happy birthday to Apple as the tech behemoth turns 40 on Friday. That's right, four decades ago, on April Fool's Day, Apple Computers, Inc was founded by college dropouts Steve Jobs and Steve Wozniak in Cupertino, California, who later brought to the new company a vision of "think different" and forever changed the way people viewed computers.

      

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