LINE

    Text:AAAPrint
    Economy

    Italian motorcycle marque revs up reputation in China

    1
    2015-09-21 10:31China Daily Editor: Wang Fan
    Ducati 1299 Panigale (Photo provided to China Daily)

    Ducati 1299 Panigale (Photo provided to China Daily)

    Italian motorcycle producer Ducati is increasing its presence in China with the foundation of Ducati China as a new business unit of Audi China.

    The company plans to double its dealerships in China in two years and introduce four new models in the coming months.

    The new division is responsible for the overall management of Ducati operations in China and will take over the brand's import business starting from the beginning of next year.

    Denker Group, the current importer, will remain the Ducati partner in China managing the dealerships in Beijing, Shanghai and Chongqing.

    "We consider China to be fundamentally important to our expansion in Asia and so we are proud to announce that we are now able to benefit from Audi's vast experience there to enable us to take another step forward," said Claudio Domenicali, CEO of Ducati Motor Holding.

    Ducati said its sales in China increased by 46 percent year-on-year between January and July this year, and are expected to grow more than 50 percent for the year.

    Globally, it sold 45,117 motorbikes last year and Asia accounted for 13 percent of that figure, the company said.

    "China has become a key growth market for Ducati worldwide," said Marco Elli, head of the new Ducati China division.

    "The new structure under Audi will enable us to further consolidate our premium position in terms of brand, products and services in China."

    Elli said the company would speed up the introduction of new models, double its network to 20 dealerships and further enhance its customer experience program.

    Ducati currently operates dealerships in Beijing, Shanghai, Chengdu, Chongqing, Shenyang, Jinan, Hangzhou, Kunming, Haikou, Luoyang and Macao.

    Established in 1926, Ducati Motor Holding is a sole shareholder company subject to the management and coordination activities of Audi AG.

      

    Related news

    MorePhoto

    Most popular in 24h

    MoreTop news

    MoreVideo

    News
    Politics
    Business
    Society
    Culture
    Military
    Sci-tech
    Entertainment
    Sports
    Odd
    Features
    Biz
    Economy
    Travel
    Travel News
    Travel Types
    Events
    Food
    Hotel
    Bar & Club
    Architecture
    Gallery
    Photo
    CNS Photo
    Video
    Video
    Learning Chinese
    Learn About China
    Social Chinese
    Business Chinese
    Buzz Words
    Bilingual
    Resources
    ECNS Wire
    Special Coverage
    Infographics
    Voices
    LINE
    Back to top Links | About Us | Jobs | Contact Us | Privacy Policy
    Copyright ©1999-2018 Chinanews.com. All rights reserved.
    Reproduction in whole or in part without permission is prohibited.
    主站蜘蛛池模板: 奉化市| 长泰县| 商城县| 永福县| 新田县| 兴和县| 鄢陵县| 二手房| 济源市| 通江县| 宣汉县| 海口市| 安化县| 平江县| 金沙县| 招远市| 灵山县| 武汉市| 安吉县| 凤山市| 大厂| 仁化县| 射阳县| 甘肃省| 辉县市| 平乡县| 岐山县| 诏安县| 巴青县| 宝清县| 开平市| 汉中市| 天津市| 内黄县| 马龙县| 日土县| 高台县| 敦煌市| 哈密市| 萨嘎县| 资阳市|