Text: | Print|

    Li Ning, Xiaomi team up

    2015-03-17 08:19 Global Times/Agencies Web Editor: Li Yan
    1

    China's Li Ning Co is teaming up with Chinese smartphone maker Xiaomi to produce a new generation of "smart" running shoes in 2015, in the sports brand's latest effort to revive its waning fortunes.

    Li Ning, backed by private equity powerhouse TPG Capital and Singapore wealth fund GIC, warned in January that it expects to post its third consecutive full-year loss, as it grapples with restructuring, high inventories and slowing demand after the 2008 Olympic Games in Beijing.

    Li Ning said its partnership with Huami Technology, the fitness wearable company behind the Mi band and part of the Xiaomi ecosystem, is the first collaboration between sports and "smart" technology in China.

    "Smart" chips are to be placed in the soles of Li Ning running shoes. The "smart" running shoes will be connected to a Xiaomi mobile app, allowing runners to keep track of their progress and results, analyze their form, and monitor their achievements.

    Comments (0)
    Most popular in 24h
      Archived Content
    Media partners:

    Copyright ©1999-2018 Chinanews.com. All rights reserved.
    Reproduction in whole or in part without permission is prohibited.

    主站蜘蛛池模板: 辽中县| 宜州市| 涞源县| 保靖县| 宜宾市| 鹤壁市| 布拖县| 大竹县| 乌鲁木齐县| 南和县| 林甸县| 邵东县| 上犹县| 龙游县| 盐源县| 双桥区| 高州市| 齐河县| 禹城市| 铁岭县| 永宁县| 西安市| 白山市| 永胜县| 湘阴县| 曲阳县| 儋州市| 沁源县| 崇州市| 哈巴河县| 石河子市| 常山县| 台前县| 黄陵县| 吉水县| 广德县| 瑞丽市| 隆子县| 金秀| 新平| 宜兰市|