Alibaba uses big data to crack down on fake products   

阿里首次披露打假模式 定期公布假貨分布圖

大數據打假系統(tǒng)在不斷進化，隨著數據的日益豐富，這個系統(tǒng)會變得越來越智慧。阿里巴巴安全部資深總監(jiān)倪良表示，通過對發(fā)退貨、登錄IP、商品文字、圖片描述、消費者評價、權利人投訴甚至是社交媒體數據等16個維度和特征數據的提取和交叉分析，可以從中剝離出涉假信息。[查看全文]

China's e-commerce giant Alibaba Group is using big data to protect intellectual property rights and crack down on counterfeit products.

Each deal and fake product seller can be tracked on e-commerce platforms and the Internet can be a powerful tool to fight the making and sale of counterfeit goods, said Alibaba's chief risk officer Shao Xiaofeng at a seminar on Tuesday.

In the first three quarters, about 90 million problematic commodities were removed from shelves on Alibaba's platforms. About 90 percent of them were found to have IPR infringements, found with the help of the group's big data system and further inspections.

Alibaba has 2,000 special personnel working to crack down on counterfeit products and protecting the rights of buyers as well as some 5,000 volunteers nationwide.

From January 2013 to November 2014, Alibaba poured more than one billion yuan (163 million U.S. dollars) into guaranteeing consumers' rights and handling fake goods,the company said.

Some of China's e-commerce websites were recently found selling fakes in spot checks carried out by China's quality authorities.