(Photo from WeChat account bjrbjjb, which is affiliated with Beijing Daily)
Meanwhile, Max Yu, general manager of Taikoo Li Sanlitun, told Beijing Business Daily that "the opening of the store combines a fashion icon and historic site, a good experiment in upgrading and transforming commercial property to have cross-over cooperation with culture, amid the background that there is a huge consumption revolution among the rising post-1980s and 1990s."
Shan Jixiang, curator of the Palace Museum said, "We cannot promote the Museum to the public with an unchanged and serious look. We must use a youthful approach to attract the young people."
