A lipstick shade echoes the tone of palace walls. （Photo/Official Weibo account of Palace Museum Cultural Service Center）
The blushers draw inspiration from classical paintings collected in the Palace Museum. （Photo/Official Weibo account of Palace Museum Cultural Service Center)
With only design concepts, the museum has already stimulated people's desire to buy. It has received over 30,000 likes and has been shared more than 60,000 times as of June 15, 2017. Many internet users, mostly females, have expressed their passion for the products and their will to save money for future purchases even if they may have to skimp.
A Weibo user known as Lingluan Nini forwarded the Palace Museum article on her Weibo page. "I'm so into the new designs! Make-up can also have a unique Chinese style," she commented.
"If the Palace Museum really starts a cosmetic business, it will become a powerful contender for all the other cosmetic brands," the official Weibo account of Beijing Media Club said.
This is not the first time that the museum's creative products caused a sensation. Focusing on everyday needs, the museum has developed various ranges of practical goods including phone shells, laptop bags, USB memory sticks, notebooks, tea sets, chopsticks, ties and quilts.
And all the products are available on Taobao and WeChat. Gugong Taobao, an online gift shop of the museum, has gained quite a popularity and influence in the online shopping circle.
