A 21st Triennale International Exhibition Milan 2016 promotion is held in Beijing on Jan 4. (Photo:chinadaily.com.cn/Le Qin)
"Enthusiasm and curiosity are what promotes creativity." said Ettore Francesco Sequi, Italian Ambassador to China at an exhibition promotion in Beijing on Monday.
The 21st Triennale International Exhibition Milan 2016 is inviting Chinese institutions and individuals active in design, architecture, fashion and media to join the event in Milan from April 2 to Sep 12.
"Tradition and creativity are the key words of Italian design, and the 'Made in China 2025' strategy also highlights quality and design, which offers a good opportunity for cooperation between the two countries." said the Italian Ambassador.
Themed on "21st Century, Design after Design", the exhibition this year aims to probe the sustainable development of design industries during the new era, covering global construction, urban planning, landscape and visual arts.
Andrea Cancellato, director of the Triennale Exhibition, said that the event is expected to attract 300,000 visitors worldwide, including experts and enthusiasts from various fields.
Experiencing long-lasting development with the support of many well-known artists, the exhibition features high-quality art works which echo extensive and varied views of modernization, he added.
China is Italy's largest Asian trade partner. During the 2015 Expo Milano, the China Pavilion attracted 3.05 million visitors from around the world. The Triennale Exhibition is also a good chance for the art works of Chinese organizations and individuals to go global, said Zhang Liang, deputy director of the trade and investment promotion department of the China Council for the Promotion of International Trade (CCPIT).
A supporting organization of the Triennale Exhibition, the CCPIT undertakes the management and supervision of the Chinese participants. Applications to join in the exhibition should be made to the CCPIT before Jan 20.
Founded in 1923, the Triennale Exhibition is a recognized exposition on decoration and construction approved by the International Exhibitions Bureau (BIE).
Representatives of organizations, universities, enterprises from design-related industries and media reporters also attended the promotion.
For more information about the Triennale Exhibition, please contact:
Email: fangke@ccpit.org (CCPIT)
Tel: +86 8807 5016
Antonietta.yang@esteri.it (Italian Embassy to China's culture department)
Tel: +86 6532 2187
