LINE

    Text:AAAPrint
    Feature

    Learning skills of a Western-style butler to serve the super rich(2)

    1
    2015-10-13 09:02China Daily Editor: Qian Ruisha

    Still, unlike Mr Carson, most qualified butlers in China end up working in swanky hotels and exclusive private clubs. "We have seen the largest demand from five-star hotels, exclusive clubs and real estate companies," Fang Petersen, who runs The British Butler Institute's operation in China, said.

    Xiao Feng is a potential client and hopes to use The British Butler Institute to train staff at his upmarket restaurant, Because of Love, in Beijing.

    "A gap exists between China's catering service sector compared to Western countries," Xiao said. "Schools that are producing butlers will accelerate our efforts to make up for this deficiency.

    "On the whole, people working in the service industry in China tend to be passive. They only do what guests ask them to do. But British butlers will prepare everything in advance and they are obsessed with details."

    Real estate companies are also tapping into the market. As competition intensifies in the property sector, "promising a butler service is becoming a prerequisite rather than a bonus to sell a villa", one source, who wished to remain anonymous, said.

    But there are still challenges to overcome if the industry is to expand into the "private butler" sector, even though international schools are starting to include courses in Chinese cuisine and the art of tea-making.

    "It is still relatively difficult to offer a home butler service in China due to the lack of trust," Petersen, at The British Butler Institute, said. "Rich families rarely hire strangers to take care of their houses."

    Cultural aspects also play a key role, according to Pu at the International Butler Academy. "Clients and butlers are supposed to be very intimate," she said. "Chinese clients are particularly strict when hiring butlers."

    So far, the academy's Chengdu branch has trained only two butlers that have found positions with rich households. Part of the problem is that many Chinese clients are unsure what the duties of a butler should be.

    Some simply treat them as nannies to look after their children or use them to greet guests.

    "Clients usually live in big houses covering 1,000 to 2,000 square meters," Yang Xueping, training director at Meiyu Home Service, said. "So, instead of performing very specific tasks, the key job for a butler is to lead a team of four to eight people to manage the household."

    To solve these problems, schools and institutes have launched promotional programs on what a traditional European butler does. The British Butler Institute, for example, has put part of its training course on Taobao, a shopping platform owned by e-commerce giant Alibaba Group Holding Ltd.

    "We hope to use the Internet to help more people learn about butler services," Petersen said.

    The International Butler Academy of China is also moving in that direction by explaining to the country's super rich the role a butler plays in a wealthy household.

    "Home butler services are targeting people at the top of the wealth ladder," Pu said. "It may take some time for China's rich to adopt it, but it is a future trend."

    Fact box

    The British Butler Institute

    Location: Varied, depending on the business customer

    Course: Selection of courses, including a one-week training program for hotel sector

    Price: Tailor-made programs although the company declined to disclose its price range

    Multicultural etiquette and international protocol, which involves understanding VIP and celebrity expectations. Lessons in body language, including facial and body expressions. Skills include valet services, and check-in and checkout procedures.

    International Butler Academy of China

    Location: Chengdu

    Course: Six-week training program

    Price: 40,000 yuan ($6,289)

    Indepth study of the history of butler protocol. The use of modern technology to hone communication and leadership skills. Lessons in valet services, including ironing, etiquette training and cooking.

    Meiyu Home Service Coalition Organization Co Ltd

    Location: Beijing and Switzerland

    Course: Selection of courses, including a one-month training program

    Price: 47,840 yuan ($7,522)

    The course involves two weeks in Beijing and two weeks in Switzerland. The program includes Western etiquette and international communication skills, personnel management and the ability to run a bar. Other lessons involve working on a private plane and a yacht as well as specialized knowledge of luxury brands. Valet skills and event planning are also part of the course.

      

    Related news

    MorePhoto

    Most popular in 24h

    MoreTop news

    MoreVideo

    News
    Politics
    Business
    Society
    Culture
    Military
    Sci-tech
    Entertainment
    Sports
    Odd
    Features
    Biz
    Economy
    Travel
    Travel News
    Travel Types
    Events
    Food
    Hotel
    Bar & Club
    Architecture
    Gallery
    Photo
    CNS Photo
    Video
    Video
    Learning Chinese
    Learn About China
    Social Chinese
    Business Chinese
    Buzz Words
    Bilingual
    Resources
    ECNS Wire
    Special Coverage
    Infographics
    Voices
    LINE
    Back to top Links | About Us | Jobs | Contact Us | Privacy Policy
    Copyright ©1999-2018 Chinanews.com. All rights reserved.
    Reproduction in whole or in part without permission is prohibited.
    主站蜘蛛池模板: 北辰区| 无为县| 保德县| 宣威市| 垦利县| 赫章县| 阿拉善右旗| 石柱| 唐河县| 海南省| 克什克腾旗| 黄山市| 邵阳市| 宾阳县| 钟山县| 兰考县| 泗阳县| 高平市| 包头市| 原平市| 玛纳斯县| 通海县| 太白县| 广昌县| 科技| 池州市| 庆阳市| 民县| 疏附县| 霞浦县| 彭山县| 龙游县| 蒲江县| 乌鲁木齐县| 石首市| 永靖县| 娄烦县| 虹口区| 大悟县| 舞阳县| 南澳县|