A photo of Landiao Lavendar Manor. Photo provided to chinadaily.com.cn
An event aiming to integrate agricultural tourism resources in Beijing's suburbs will kick off on July 18.
The first session of the Beijing Farm Fest will be held in Beijing's Tongzhou district. The festival is jointly sponsored by the Beijing Entertainment Farming and Agri-Tourism Association and the Beijing Federation of Farmers' Cooperatives.
The festival is setting its sights on tapping into urban consumption needs for agriculture tourism in Beijing, and allowing urbanites to enjoy sightseeing, exercise, parent-child education and culture at various agricultural tourism facilities, says Jiang Hongfang, chairman of the association.
"The ultimate goal is to help farmers increase income, ensure agricultural products' quality and safety, and increase urban resident's happiness," Jiang explained.
The festival will bring together farming celebrations and themed activities at various agricultural facilities.
The public can experience authentic farm custom and savor farm produce at the festival, says the organizing committee.
Representatives from leisure agricultural parks from Tianjin and Hebei province will join the festival to help explore new markets and offer more choices to customers.
The organizers have integrated mobile Internet technology to the event.
People can become fully involved in various activities through the event's website and WeChat account.
The festival has also received special support from the China Automobile Dealers Association's auto club.
My friend and I have had new understanding of green food, said Che Xiaoying, CEO of a self-drive facility connected to the auto club.
"I found there are many people who want to join entertainment farming experiences and the market is huge," Che said.
Che's company has access to information about 4 million private car owners in Beijing.
She said her business will use its resources to encourage more self-drive tourists to enjoy rural life.
