Ice bucket Challenge ignites Chinese in creative charity(2)

He fulfilled the request on Monday, posting the video online. He then challenged three others, including Wang Sicong who is the son of Real estate tycoon Wang Jianlin, China's richest man on 2013 Hurun Rich List.

Wang responded quickly by pouring a bucket of water on his head and promised to donate on his Sina Weibo account.

As of Wednesday, donations from China had reached more than 1.4 million yuan, including one million from Wang, according to the CCRD.

As with many things, the global challenge took on Chinese characteristics when breaching the country's social sphere. Many Chinese celebrities seek prior approval before challenging friends.

"It is not only because of the country's face-saving culture, but also to avoid morally hijacking those challenged," said Ji. He says spoke with all his friends before challenging them online.

ATTENTION ON ALS CALLED

The challenge has spread from prominent entrepreneurs, web celebrities and stars to public figures in various fields within three days.

Social media users are now guessing who will be challenged next and some celebrities are preparing for their name to be called. More importantly, it carries universal values, giving people a positive energy, said Bei.

Meanwhile, more cynical web-users were doubtful of the effect raising concerns for ALS will have for patients.

"It's an exciting promotion for public awareness of ALS and other rare diseases. It makes it a social topic with wide participation," said Wang Yi'ou, founder and director of the CCRD, before quickly adding: