Doubts raised about World Luxury Association

A hearing concerning the credibility of World Luxury Association China was held by the Industrial and Commercial Bureau in Beijing's Dongcheng district on Wednesday.

Questions came up about the WLA after the association released a dubious report on "the top 100 global luxury brands" last month that prompted netizens to investigate the company's background.

A micro blogger by the name of Huazong questioned the WLA's credibility and alleged that it is not a non-profit organization, as it claimed to be.

He then filed a complaint to the bureau's hotline, which led to the hearing. A final decision will be announced after further investigations by the bureau.