New CPC leadership's first 100 ruling days inspiring(6)

News reporting has also been refreshed, as Chinese state media have looked to improve their style in pursuit of "short, solid and fresh" news stories, in an attempt to respond to central authority calls to reject bureaucracy and formalism.

The trend has been highlighted by some slight changes in state media's recent reports of top leaders' activities.

The official Xinhua News Agency issued feature stories in December 2012 detailing the top leaders' personal and family situation. Overseas media labelled the move a big stride toward "political transparency."

Media institutions began to initiate live broadcasting of top leaders's inspection tours via their official microblogs. And ordinary people's stories appeared during the prime time evening news slots of China Central Television and on newspaper front pages.

The new leaders also won over many fans online who kept close tabs on each move of their "idols."

Microbloggers have begun to refer to Xi as "Xi Dada," a term that translates as "Uncle Xi" in some parts of China. "Pingping," a dual-syllable nickname often used by intimate friends or relatives, is also used as a moniker for the top leader.

Entries on the "Xuexifensituan" ("Learning from Xi Fan Club") account are often written in a tabloid style, with brief, declarative statements tracing the movements of the general secretary.

Qin Gang, professor at the Party School of the CPC Central Committee, said the new CPC leadership have made "a solid start" in the first 100 days. They have laid out comprehensive plans for realizing the "Chinese dream."