China publishes NGO-corporation communications guidebook

A guidebook on communications between non-governmental organizations (NGOs) and corporations was published online and in print in China on Wednesday.

The Corporate Communications Handbook for NGOs is the first guidebook in China written to direct local NGOs at the grassroots level on how to work with corporations.

The handbook, jointly sponsored by the China Association for NGO Cooperation and the Heinrich Boell Foundation (HBF), uses 37 examples from NGOs, corporations, private foundations and a public incubator to illustrate common communication problems and solutions.

The book also discusses NGOs' social responsibilities in supervising corporations.

Michael Busgen, head of the HBF China Office, said that the Corporate Communications Handbook for NGOs, like the Media Handbook for Grassroots NGOs published in 2008, is part of the NGO capacity-building book series provided for free to NGO workers and those interested in the public sector in China.

He added that the media handbook for NGOs was Book I in the series, and the NGO-corporate communications handbook is Book II.